Dell
Dell is one of the most well known companies in the world. With 63000 workers and being one of the largest manufactures computers in the world Dell have been noted as a successful business in the it industry.
Founded in 1984 by a student in Texas the rise of Dell Inc has been watched by many markets as it has utilised the Internet to reach more people to sell more products.Dell sells all its products both to end-use consumers and to corporate customers, using a direct-sales model via the Internet and the telephone network. Dell maintains a negative cash conversion cycle through use of this model: in other words, Dell Inc. receives payment for the products before it has to pay for the materials.
Dell also practices just-in-time (JIT) inventory management, profiting from its attendant benefits. Dell’s JIT approach utilizes the “pull” system by building computers only after customers place orders and by requesting materials from suppliers as needed. In this way Dell mirrors Toyota by following Toyota Way Principle #3 (”Use ‘pull’ systems to avoid overproduction”).
Since the original dominance of telephone ordering, the Internet has significantly enhanced Dell’s business model, making it easier for customers and potential customers to contact Dell directly.Dell advertisements have appeared in several types of media including television, the Internet, magazines, catalogs and newspapers. Some of Dell Inc’s marketing strategies include lowering prices at all times of the year, offering free bonus products (such as Dell printers), and offering free shipping in order to encourage more sales and to stave off competitors.
Their website is the most important feature for the company and has helped to sell thousands of desktops and servers to companies and private users. Through support and sales the internet is serving Dell very well as it has out-preformed the market for the last fithteen years and has placed computers and servers around the world.
GamingTech 
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