E-business usage
For any business on-line there are pros and cons. These can be increased revenue and sales or on the flip-side it could mean bad revues and lose lose of revenue due to bad customer service.
The internet has changed all the biggest companies around today and made them grown by taking advantage of the efficient nature of low-cost advertising and commerce through the Internet; also known as e-commerce. It is the fastest way to spread information to a vast amount of people simultaneously. The Internet has also subsequently revolutionized shopping—for example; a person can order a CD online and receive it in the mail within a couple of days, or download it directly in some cases. The Internet has also greatly facilitated personalized marketing which allows a company to market a product to a specific person or a specific group of people more so than any other advertising medium.
Examples of personalized marketing include online communities such as Myspace, Friendster, and others which thousands of Internet users join to advertise themselves and make friends online. Many of these users are young teens and adolescents ranging from 13 to 25 years old. In turn, when they advertise themselves they advertise interests and hobbies, which online marketing companies can use as information as to what those users will purchase online, and advertise their own companies’ products to those users.
Every company has a unique selling point and this helps to tell them apart in the market place. Part of this project is to study four different companies and look at how they use the Internet and the advantages and disadvantages that it brings them.
Here are some main points about the advantages of having a presence on on the web:
- It has become a good way to advertise to the masses
- Enables two way communication with the consumers
- Its always open, at any time
- You can monitor the visits to your site
- It is now expected of all large companies to have an online presence
Some of the disdvantages of the internet are well known some are becoming more apparent as more people use it:
- It is difficult to target particular groups to market to
- Not everyone has access to a computer
- Most people ignore popups and other advertising online
For doing business on the web some of the advantages are the same but there are also many differences:
- The continuing growth of the internet will mean more potential customers
- Major banks and software houses are investing alot of money to develop the commercial side of the web and develop secure ways for buying and selling
- Customer purchasing confidence as the growth in electronic transaction carries on to grow
- Website developing has been greatly been reduced in price as more and more people have been trained a web builders
There are still problems with doing business online and more will probably appear over time.
GamingTech 
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